ENG2D Unit 2: Media Decoded

Who decides what you see, and who benefits? Students simulate a social media algorithm, perform an “ad autopsy,” spot hidden influencer ads, fact-check viral posts with SIFT and decode thumbnails, using original example ads, posts and headlines made for these lessons.

Assessment of learning: a public service campaign in the media form of the student's choice, with a creator's statement and rubric.

Lessons

1. Be the Algorithm
2. Ad Autopsy
3. Influencer Inc.
4. Real or Rendered?
5. Same Story, Different Angle
6. Thumbnail Science
7. Pitch It
8. Studio Days (4 classes)
9. Screening and Reflection (2 classes)

What you get

• A teacher lesson plan for every lesson: curriculum expectations, learning goals and success criteria, a timed sequence, differentiation, look-fors and answer guides
• Detailed slideshows (15 to 19 slides per lesson) with speaker notes on every slide: what to say, what to ask, what to look for and how long to spend, plus worked examples, model answers and answer-key slides
• Student handouts, organizers and exit tickets
• Editable Word and PowerPoint files, plus PDFs
• A unit overview and the summative task and rubric

Built for the Ontario curriculum (English, Grades 9 and 10, 2007, revised), and easy to adapt for any Grade 10 English class.

Need just one lesson? Single lessons from this unit will also be available for CA$3.99 each.